Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

We sit down with Joseph Altuzarra to talk studio rules, Spring inspirations, and finding the desirability factor. "What we're working towards is the clothes on a rack and women really wanting to wear them," he tells Style.com. "Every time there's an emotional reaction to the clothing, I know we've done a good job."

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.

Ready-to-Wear concept film shorts from Video Fashion Week.